At RYSS Texas Public Schools (the largest Tejano Center program), I led a district-wide rebrand for all of the schools, designing comprehensive visual identities that included logos, brand elements, and marketing materials for each campus. I also developed and executed the rollout campaign to transition the district to its new brand identity, ensuring consistency across all communications and touchpoints. In addition, I managed the district’s social media platforms, served as the district photographer, and produced print, digital, and video content to strengthen recruitment efforts, increase brand consistency, and showcase the impact of our schools and students.